Coset Corporate Identity

brandidentity branding company Corporate Design Corporate Identity Coset Identity Design lumber company YNL ynldesign

THE CLIENT

Coset is a professional total building materials company mainly dealing with wood products. Coset provides various high-quality products at reasonable prices through in-house production and direct import. Coset wants to become a reliable company by maintaining a thorough manufacturing method that attaches importance to principle and shares business situations transparently. We embarked on the project to establish and develop a corporate identity based on customer-oriented management that puts customers first and the philosophy of an honest company.

THE OBJECTIVE

YNL Design has reestablished the corporate identity based on insights obtained through industry analyses and by establishing creative strategies. YNL tried to develop a differentiated corporate identity that gives a sense of trust based on the core values: cooperation and contribution between nature, company, and people, that Coset pursues. YNL tried to establish an image of a professional company that gives a sense of sincerity to customers by deploying consistent and unique CI of Coset to various application designs.

THE SOLUTION

We deployed the corporate identity based on the concept of ‘Coset, the Lumber Company pursuing Cooperation, Coexistence, and Contribution’ to establish a corporate image of Coset, which builds stable trust through the coexistence between various people, company, and nature based on the basics.

YNL developed an intuitive and clear slogan, ‘True to Our Roots: Focusing on our roots,’ reminiscent of the company’s honest ideology and identity as a lumber company that focused on the basics and presented the values that the company pursues in the brand story that gives a sincere feeling.

By combining the letters ‘C’ and ‘O,’ which form a prefix for Coset, ‘CO: Altogether or together,’ we expressed the image pursued by the company that firmly builds trust based on cooperation, coexistence, and contribution.

In addition, we expressed the dynamic image of Coset, which cooperated organically with various relationships in vivid orange color and presented the firm belief of the company that puts importance on coexistence through a natural and calm color system inspired by nature. We used the calm tone and manner of the company to develop gift sets, packages, and various applications necessary for the company.